Creative Students' Bright Future, Wearing Shades

Product: Ray-Ban Eye Wear
TA: young men, first professional job, loves sports, ambitious, loves to hang with friends, looking to the future but enjoying the present
Benefit: Affiliation
Tone: witty, humorous, off-beat

Congratulations to the ADPR Message Strategy for using strategy to guide their creative executions. These speak for themselves. Check back Wednesday for additional projects.