The previous 2 posting sketch the Ray-Ban example strategy and show print visuals (part1) & (part2) 2 creative colleagues presenting their ray-ban ad. Here, pictured, is the ad created by another group with its copy typed below. [note the dog holding the best hand, wearing ray-bans]
Copy:
Can't Call Your Bluff
Going all in on a total bluff. But your buddies can't read your poker face thanks to those stylish Ray-Bans you're rocking.
With these babies, you're sexy like James Dean & straight-faced like General McArthur.
The stakes are high. And you have your guys fooled. By the look on Fluffy's face, playa's got nothing but a pair of twos. Time to fold, dude.
Even the slightest glimmer in your eyes could give you away, but glare protection & dark lenses hide your hopeful eyes.
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