Amidst snow days and extend drop add, the students of ADPR AM & PM applied their creativity to a communication challenge: to promote Athens as a spring (end of March-April) get away spot for parents of UGA students. The benefit to parents would be to (re)connect to their "child," now an adult in the student's environment. Working in pairs, the AM & PM Groups presented creative executions that addressed the challenge. Above is only one example.
Copy reads: This weekend, they'll be your chauffer. [teacher says, next time check spelling--it's chauffeur] www.athens-rolesreversed.com and the @Athens/at Athens logo.
And, here's the outdoor ad, photo-manipulated by me.
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