

...genuine Italian flavor.
Dig it
Spread it
Pour it
Lick it
Go nuts with it
Strategy: Target female college students
Benefit: Diversion
Tone: Witty & clever
Is a frig a form of media? Is pop culture always popular? Do media just fade away or do they always make a come-back? Are we human, media or a cyborgly combination? LET'S EXPLORE THE INTERSTICES OF MEDIA & CULTURE!
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