Fall Semester 2011 is over. Exams must still be taken, all nighters still be pulled, but for the 18 special students of ADPR 3110, Advertising Message Strategy, their work is done.
Today these students selected the award winning multi-media campaign from amongst their own, the best of the best and that's saying something.
The award: 1 large chocolate Easter Bunny (stored in a refrigerated container from Easter to present) and 2 media related GetGlue [GG] stickers.
The client: Post-it.
The audience: young people
The benefit: consistency
The tone: innovatice
The winning campaign: The original 140 characters. Posted.
The winners receiving the chocolate Easter Bunny from left Andrew Hurwitz & Galen Rutledge pictured with professor Elli Lester Roushanzamir (far right)
Watch out for each of these students. Soon they may be creating the cultural milieu within which you buy products and yearn for more. In the meantime, each of their unique personalities, their individual interests, backgrounds and out-of-class lives combined in our classroom to create a learning atmosphere one doesn't often find. I wish them all well and hope I see them again here and there around town.
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