Wednesday, January 20, 2010

Creativity?


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Is advertising a creative enterprise? It's certainly a commercial one. Add creativity + commercialism; what's the answer?

Michael Schudson suggested Capitalist Realism as a way to conceptualize advertising and, by extension, a great deal of the creative work[mass] produced post-20th century. Capitalist realism evokes the concept "socialist realism" a stream of creative production associated with the USSR. [for those to young to remember, Union of Soviet Socialist Republics.]

Where does capitalist realism [top-down communication] end and self-expression [bottom-up communication] begin? Are there boundaries, are boundaries blurred?

These are questions to which I hope to receive answers [readers' versions of answers] in response to this blog entry.

I look forward to your input. Your friend, e

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